We’re delighted to be featured in this weekend’s New York Times Magazine. Columnist Rob Walker, author of the book “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” spoke with Jason recently and wrote up a nice piece explaining the goal and appeal of Plinky.

The only thing…technology cannot do is solve this problem: What if you don’t really have anything to express?

Ah, but technology can solve that problem for you. Plinky.com, which officially went online in January, exists specifically to offer what it calls prompts, meant to inspire interesting thoughts to share with the world.

If you’re new to the site, welcome, and be sure to page through our prompts to answer some of the fun ones Rob mentioned (and many more). You can also follow @plinky and @plinkyprompts on Twitter.